About

I’m Jillian Hufford, a Marketing professional and writer.

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I help growth-focused companies execute content and inbound marketing strategies by developing personas, buyer’s journey mapping, content creation, and data analysis. I have experience in SaaS, eCommerce/retail brands, B2B marketing, and tech partnership programs. 

How can we work together?

Content Strategy

Inbound Marketing

Marketing Automation

Digital Marketing

Experience


Marketing Strategist at nChannel
July 2014 – July 2020
I owned all digital channels and lead generation efforts focused on SMB to mid market retailers, eCommerce merchants, and distributors/wholesalers. This includes executing inbound/content marketing strategy, managing our MarTech stack, and tracking and reporting data analytics for web and sales performance.

Partner Manager at nChannel
January 2019 – July 2020
I had responsibility for growing and maintaining our tech partnership program through relationships with software vendors, agencies, VARs, and others in the eCommerce and retail ecosystem.

Contributor at CMSWire
Since August 2019
I’m an author on SaaS and digital marketing strategies. Follow me at: cmswire.com/author/jillian-hufford


Marketing Volunteer – Can’t Stop Columbus
Since April 2020
Within Can’t Stop Columbus, I’m involved with the project Get CBUS Online, which helps local businesses start transacting online and recover lost revenue due to COVID-19 related shut downs. I manage and promote our website getcbusonline.com. I also help local businesses start transacting online by providing content marketing strategies.


Owner – Get B2B Online
Since June 2020
I manage the microsite GetB2BOnline.com, which educates B2B merchants on digital commerce best practices.

Let’s Talk!

Tell me how you think we could work together.